Poco (stylized as POCO), formerly known as Poco by Xiaomi is a Chinese brand owned by Xiaomi that specializes in smartphones. The Poco brand was first announced in August 2018 as a mid-range smartphone line under Xiaomi. Poco India became an independent brand on 17 January 2020,[1][2][3] followed by its global counterpart on 24 November 2020.[4][5][6] Poco released its first smartphone, the Pocophone F1 in August 2018
The Poco brand was launched as a Xiaomi sub-brand in August 2018. The Poco sub-brand had a small team within Xiaomi, and chose the name Poco as it represented the team since “poco” means “a little” in Spanish and Italian.[9][10] Xiaomi introduced the Pocophone F1 under the Poco branding which became a success.[11] Poco India became an independent brand before the launch of its second device in January 2020. During the span of 3 years, the brand launched 11 devices, most of them are rebranded Redmi smartphones.[12][13]
In January 2021, Poco India introduced its new mascot and slogan Made of Mad.[14]
In October 2024, Poco announced that it will shut down its official website by 31 December 2024. The brand will instead relocate its product pages, customer, service, after-sales service, and other products and services to Xiaomi’s global website under the mi.com/global/ domain
